Book Review: ‘What We Ask Google’ by Simon Rogers

Book Title: What We Ask Google
Author: Simon Rogers
Publisher: Torva
Number of Pages: 416
ISBN: 1911709933
Date Published: May 7, 2026

Book Review

“What We Ask Google” by Simon Rogers offers a fascinating look at what people around the world search for when they think no one is watching. Instead of revealing only our fears or darker thoughts, the book paints a surprisingly hopeful picture of humanity. By exploring two decades of Google Trends data, Rogers shows that many of us are searching for ways to help others, understand ourselves, comfort our loved ones, and make sense of the world. Whether it’s learning how to help make a milkshake, calm an anxious pet, or search for a new lullaby, these searches remind us that we are more alike than we often think.

Simon Rogers presents these insights through short, engaging chapters filled with interesting facts, global comparisons, and real search trends. His writing is clear and easy to follow, making data feel personal rather than overwhelming. While some chapters are made up of lists of popular searches, the stories behind the numbers are what make the book memorable. It is less about surprising discoveries and more about showing familiar human emotions through an unexpected lens.

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Although search trends change quickly, “What We Ask Google” works well as a snapshot of our shared curiosity and concerns in the digital age. It reminds us that behind billions of daily searches are people looking for answers, reassurance, and connection. Thoughtful, accessible, and quietly optimistic, this is an enjoyable read for anyone interested in human behaviour, technology, or the simple questions that bring us together.

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