Book Title: The Great Revival
Author: Natarajan Srinivasan
Publisher: Penguin Business
Number of Pages: 256
ISBN: 0143477080
Date Published: Dec. 15, 2025
Price: INR 499.99 / $21
Book Review
“The Great Revival” by Natarajan Srinivasan tells the remarkable story of how CG Power moved from the edge of bankruptcy to becoming a strong and valuable company within just a few years. The turnaround is described clearly and without exaggeration, making it both credible and inspiring. Led by Natarajan Srinivasan aka NS and backed by the Murugappa Group, the revival was not a quick fix but a carefully planned effort. The book explains what went wrong, how trust was rebuilt, and how strong leadership, transparency, and quick decision-making helped restore confidence among employees, lenders, and investors.
One of the book’s biggest strengths is how it shows that a turnaround needs more than financial repair. Projects like Mudra and Lean focused on improving systems, discipline, and teamwork. Lean principles, inspired by the Toyota Production System, were introduced not just to cut costs but to change how people thought about work and value creation. The emphasis was on asking the right questions, improving processes step by step, and building a culture where problems were addressed openly and quickly. This approach helped CG Power move beyond survival and aim for excellence.
The book is short, practical, and packed with real lessons for managers, students, and investors. It highlights the importance of patience, strong governance, and capable leadership in creating long-term value. More than just a business success story, it shows how teamwork, integrity, and clear strategy can transform even the most difficult situations. For anyone interested in corporate turnarounds or building sustainable businesses, this is an insightful and rewarding read.
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