Book Title: The New Divide: Power, Control & the Cost of AI
Author: Jibu Elias
Publisher: Context
Number of Pages: 336
ISBN: 9379850514
Date Published: Jun. 22, 2026
Book Review
AI Is Everywhere. AI has quickly become part of everyday life, from writing and shopping to navigation and entertainment. While it makes many tasks easier, its growing presence raises concerns about privacy, misinformation, bias, and our dependence on technology.
As AI takes on more roles, the real question is not what it can do, but how much of our lives we are willing to hand over to it.
Jibu Elias’s “The New Divide” is an insightful exploration of the implications of artificial intelligence (AI) on human existence, work, and creativity. Author Jibu Elias critiques the perception of AI as a form of genuine intelligence, emphasising that it relies on predictive algorithms rather than true understanding.
The book raises pressing questions about who benefits from AI advancements, who gets left behind, and the potential consequences of AI governance.
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The book written in four parts, highlights the stark reality of job displacement, with over 1.7 million jobs lost since 2000 and predictions of an additional 375 million jobs disappearing by 2030, challenging the favourable narratives promoted by technology advocates.
The author’s examination extends beyond Silicon Valley, illustrating the real-world effects of AI in various contexts, including the Global South.
Jibu addresses ethical issues and societal divides emerging from AI’s integration, arguing that re-skilling may not suffice to solve these challenges. By comparing AI developments to historical automata like the Mechanical Turk, he prompts readers to reconsider the nature of creativity and intelligence.
All things considered, “The New Divide” serves both as a critique of unchecked technological advancement and a call for ethical governance, urging society to reclaim control and navigate the complexities introduced by AI thoughtfully and inclusively.
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