Book Title: The Product Code: Shoper, Tally and the Making of an Entrepreneur
Author: Shoaib Ahmed
Publisher: Westland Business
Number of Pages: 288
ISBN: 9379851898
Date Published: Jul. 30, 2026
Book Review
“The Product Code: Shoper, Tally and the Making of an Entrepreneur” by Shoaib Ahmed is an inspiring account of building a successful technology company in India.
The book begins in 1987, when Ahmed co-founded Vedha Automations, a time when personal computers and software products were still new to the Indian market. His journey shows how a small two-person venture grew into a respected business through hard work, patience, and innovation.
A major part of the book focuses on Shoper, the software product that transformed retail billing and introduced barcodes to many Indian businesses. Ahmed also shares how Vedha was acquired by Tally Solutions and describes his long experience as a leader there.
His story offers useful lessons about understanding customers, creating products that solve real problems, building a strong team, and maintaining good relationships.
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The book is easy to follow and will interest entrepreneurs, technology professionals, students, and readers curious about India’s software industry. It is not only a business success story but also a practical guide to product development, sales, and leadership.
Overall, “The Product Code” is an encouraging and informative book that shows how good ideas, human relationships, and determination can turn a small venture into a lasting success.
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