Book Review: ‘Insightful Inc.’ by Manish Makhijani

Book Title: Insightful Inc.: How to Build an Insightful and Consumer-centric Organization
Author: Manish Makhijani
Publisher: Jaico Publishing House
Number of Pages: 360
ISBN: 978-8197230332
Date Published: Sept. 18, 2024
Price: INR 449

Book Review

Reading books by business leaders is important because it allows individuals to access valuable insights, learn from the experiences and strategies of successful entrepreneurs, gain new perspectives on business challenges, and develop their leadership skills by understanding how top executives have navigated complex situations. This contributes to better decision-making and personal growth within their own careers.

Manish Makhijani’s “Insightful Inc.: How to Build an Insightful and Consumer-centric Organization” offers a masterclass in consumer-centric decision-making, drawing from his extensive experience as Unilever’s Global Consumer Market Insights director. This book demystifies how businesses can integrate consumer insights into every aspect of their operations, turning observations into actionable strategies that drive innovation and market leadership. With practical frameworks and real-world examples, Makhijani provides a roadmap for companies to build a culture where understanding the consumer is not just a function, but a fundamental principle.

What sets “Insightful Inc.” apart is its blend of strategic wisdom and hands-on application. The book moves beyond traditional market research, emphasizing the need for agility, deep consumer empathy, and the intelligent use of data. Makhijani illustrates how successful brands evolve by fostering a mindset of continuous learning and adaptability. Through case studies from Unilever and other global players, he highlights the importance of balancing structured research with real-time insights to maintain a competitive edge.

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This book is essential for marketing professionals, business leaders, and anyone looking to sharpen their understanding of consumer behavior. Whether you are a newcomer or an experienced executive, “Insightful Inc.” serves as both a practical guide and a source of inspiration. By embracing its principles, organizations can create lasting consumer connections, drive growth, and position themselves as leaders in their industries.

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